The buzz around Rogue One: A Star Wars Story is a strange beast. It is the next film in the most well-known cinematic universe in history, and it seems that only people deeply entrenched in the Star Wars world are talking about it. I question whether the majority of average filmgoers even knows what this film is all about (or that it exists at all).
Given the smashing success of The Force Awakens, I figured the world would be hungering for more, but most conversation I’ve had with people revolve around Episode VIII, not Rogue One.
Confusing as this is, it leads to another huge question: Why haven’t we seen a trailer for Rogue One yet?
The film is slated for a Dec. 16 release date. That is less than a year away, and we have yet to see anything more than production stills from the film.
Most speculators were convinced that the Super Bowl–coveted for its ad space–would be the perfect moment to share to the world the first footage from the stand-alone Star Wars film. When Disney announced that that would not come to pass, some still believed they would see something (I was among them, holding out hope that we would see a 30 second segment of Starfighters and Storm Troopers).
And…we received nothing.
Now the wheels really start turning. When will we finally get a spot? There are multiple options for Disney at this point, it seems.
The most likely option comes with the May release of Captain America: Civil War. Marvel, of course, is a property of Disney just like Star Wars is, so it only makes sense that one major blockbuster film would carry a trailer for another major blockbuster from the same parent company.
Of course, a spot earlier in the year makes more sense (hence the baffling lack of a trailer on Super Bowl Sunday), so we may see the first footage of the film during the Mar. 25 release of Batman v. Superman: Dawn of Justice. That film has huge hype that is only increasing with each new trailer (the final trailer dropped recently, and it is electrifying).
Either way, I think we need to see a trailer soon. I have a weird feeling that people don’t understand what is going on with these Star Wars films. Do people realize that we are essentially getting a new Star Wars film annually for the next…forever?
As always, thanks for reading!
—Alex Brannan (@TheAlexBrannan)