fifty-shades-darker-movie-2017-box-office-predictions-february-valentines-day

Weekend Box Office Predictions: 2/10-2/12

Three high-profile releases are on the horizon for this upcoming weekend: Warner Bros.’ The LEGO Batman Movie, Universal’s Fifty Shades Darker, and Lionsgate’s John Wick 2. These three movies all open on a pre-Valentine’s Day weekend with a lot of box office potential.

lego-batman-movie-box-office-predictions-february-2017

With the January reign of M. Night Shayamalan’s Split coming to a close (the film pulled in $14.4 million last weekend, still a #1 finish), these three films are vying to take its place.

With Rings, last weekend’s number two finisher, being a disappointment, it is not hard to see it taking a nearly 60% drop going into week two. Hidden Figures, which has been rivaling Rings day-to-day ever since the release of Paramount’s horror sequel, has had a strong box office appearance since it entered into award season contention. These two films will fight to stay in the top five, but really only one can hope to find a spot.

In the case of the new releases, The LEGO Batman Movie is primed to take the number one spot. Given it is an animated children’s film, that is not a particularly surprising outcome, especially considering its major competition are niche market genre pieces.

Between John Wick and Fifty Shades, Fifty Shades Darker will likely take a bit of a bump from Valentine’s Day audiences, although not as much as its predecessor given that Valentine’s Day is on a Tuesday this year. John Wick 2 has some bankability, although the initial John Wick was more of a cult phenomenon than a box office smash (the film opened at $14.4 million).

 

Box Office Predictions: Weekend of 2/10

  1. The Lego Batman Movie – $55 million
  2. Fifty Shades Darker – $38 million
  3. John Wick: Chapter Two – $19.5 million
  4. Split – $8.5 million
  5. Rings – $6 million

 

As always, thanks for reading!

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—Alex Brannan (@TheAlexBrannan)

 

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