June has a lot going for it at the domestic box office. Following Wonder Woman‘s record breaking opening weekend ($103 million), this weekend is going to impress with the added release of Universal’s The Mummy. Two other new releases—A24’s It Comes At Night and Bleecker Street’s Megan Leavey—look to compete against the impressive lineup of current releases that also includes Pirates of the Caribbean: Dead Men Tell No Tales and Captain Underpants: The First Epic Movie.
With all of this competition, who comes out on top?
Box Office Predictions: Weekend of 6/9
- Wonder Woman – $83 million
- The Mummy – $65 million
- It Comes At Night – $20 million
- Captain Underpants: The First Epic Movie – $16 million
- Pirates of the Caribbean: Dead Men Tell No Tales – $10 million
Nothing coming out this week will be able to hold up to DC-Warner Bros.’ Wonder Woman. The Mummy is getting a similarly saturated release size (both will be in over 4,000 theaters nationwide). However, it does not have anywhere near the momentum that DC had coming into June, regardless of how much marketing has gone into Universal’s “Dark Universe” film.
A similarly impressive marketing campaign, thanks to some well-cut trailers, comes from It Comes At Night. The marketing and the film’s genre doesn’t beg for big bucks, but a positive critic response and strong word of mouth could circulate to a good opening. If not that, perhaps some retention in the first run market over the course of the month.
Pirates 5 and Captain Underpants will slip down, but it will likely hold spots in the top five thanks to a poor marketing campaign for Megan Leavey. Leavey has some counter-programming capabilities with its attempt at a heartfelt story. Still, it will struggle to rise up the ranks of the top ten.
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—Alex Brannan (@TheAlexBrannan)