Tag Archives: food marketing

Super Size Me 2: Holy Chicken (2017) Movie Review (TIFF 2017)

At the world premiere of Morgan Spurlock’s latest documentary—a sequel to Super Size Me, the film that put him on the map—Spurlock dialed the PR knob to 11 by providing the audience with a free meal from his new restaurant venture “Holy Chicken.”

super-size-me-2-movie-review-tiff-2017-morgan-spurlock-fast-food-documentary

The food truck outside of the venue served fried chicken sandwiches that looked somewhat grotesque and felt slimy to the touch. There were side choices that included fried green beans, which the charming young woman behind the counter referred to affectionately as simply “greens.” They offered soda and water (the water was dubbed “Holy Water,” perhaps because it was the closest thing to a healthy option on the menu).

Why would the man who injured his body by eating McDonald’s for 30 days straight decide to open a fast food chain? Could it be a statement on Continue reading Super Size Me 2: Holy Chicken (2017) Movie Review (TIFF 2017)

Advertisements