The extra-textual more or less fuels Hollywood at this point. Intertextuality and metatextuality exists in all manner of blockbuster cinema. And this certainly bleeds through to the audiences. Even casual moviegoers have become intimately aware of the larger, interconnected puzzle that makes up the Marvel cinematic universe, enough so that Spider-Man: No Way Home is released not as some esoteric nerdcore comic book movie which only the most knowledgeable fans are able to follow. No, it is one of the most profitable films ever, regardless of pandemic concerns.
This is not to discredit audience literacy over the way Hollywood functions, of course. And the self-referential, metatextual, etc. has been around in cinema for Continue reading Scream (2022) Movie Review