The Cloverfield franchise continued its adept surprise-marketing technique during Super Bowl LII. With a brief teaser trailer dropping for The Cloverfield Paradox (once entitled God Particle), the Netflix-acquired film from Bad Robot announced that the film would be coming very soon. Opening up the Netflix app revealed further that the film would be available to stream immediately following the big game.

This essentially unprecedented marketing move is sure to pay big dividends for Netflix, at least in the film’s first Continue reading The Cloverfield Paradox (2018) Movie Review →